About swimsuitsforall

Since the 1940s, at resorts and beaches up and down the East coast, my family has been in the business of helping women find swimsuits that fit right and look terrific. Fast-forward 70 years and you’ll find that same passion for style and service online at swimsuitsforall. Before graduating from business school and diving head first into the digital space, I learned the ropes directly from my mother Jeanette—a maverick swimwear entrepreneur in her own right—who taught me to work hard and stay committed to delivering what women really need: great quality and the kind of personal attention that keeps them coming back. Being in charge of a company focused on serving women has definitely brought out the best in me, but the fact remains that I’ll never experience first-hand the obstacles and challenges that our customers face when shopping for a swimsuit—and that’s where you come in.

What I want more than anything is for swimsuitsforall to be the most enjoyable and satisfying swim experience. Over the past 8 years, we’ve brought our special brand of service to an audience of over half a million and we’d like to reach out to each one of you, to get your input on how we can do an even better job. So we invite you to post/tweet/email your thoughts, joys and concerns about shopping for a swimsuit. Whatever you’d like to share with us, we’re listening. You can contact me directly anytime.

We like to say that “Our favorite curve on a woman is her smile,” and we look forward to teaming up with you to create more smiles every day.

Live Life. Swim.

Sincerely Yours,


Moshe Laniado
President and CEO


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