Swim Stories


Love Your Curves

If you’re daunted by the thought of baring it all in a swimsuit, we’re here to remind you: curves ARE lovable and totally huggable. How do we help you love your curves? By flattering, flaunting – and not hiding – every perfect inch of you in a swimsuit. Nothing says confidence like having fun, looking […]

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Back to the Shore

Two years after Hurricane Sandy wrecked havoc on our beloved Jersey Shore, we set up shop at Pier Village in Long Branch to shoot our Cruise 2015 collection. The timing couldn’t have been better. It was the last nice beach weekend of the summer season. A pretty big deal for this New Jersey-based company, wouldn’t […]

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Mary’s Place by the Sea

In honor of Breast Cancer Awareness Month, we pledged 5% of proceeds from all orders in October to Mary’s Place by the Sea, a charitable home on the Jersey Shore for women struggling with cancer. In describing Mary’s Place’s mission, co-founders Michelle Gannon and Maria McKeon told us that they just want their guests to […]


Introducing GabiFresh for Swim Sexy

We are once again tapping into GabiFresh’s signature fun, funky and fresh sense of style to bring you ‘GabiFresh for SwimSexy,’ a three-year licensing deal with Gabi designing for our coveted Swim Sexy line. The new line debuts January 2015 – don’t miss it! Read our full press release about the upcoming launch of the […]

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Our Jamaican Adventure

We create our shoots to inspire you—to call up some of the fun you feel when you’re hanging out at a pool or beach. To capture that energy we’re always looking for just the right mix of location, models, and crew. For our Fall 2014 Collection shoot this June, we jetted off to the Catch a Falling […]


Phil Cantwell

Meet… Phil Cantwell, Operations Associate What’s your favorite body of water and why? Just about anywhere along the Jersey Shore because it’s where I feel most at ease. What’s your most memorable swim story? Just last year, my oldest brother took on a year-long training program for his job in Hawaii. Naturally, I took full […]


Karen Olson

Meet… Karen Olson, Senior Web Developer What’s your favorite body of water and why? The swimming pool in my building because I’m afraid of “real” water! What’s your most memorable swim story? When I was little, we used to go visit my grandmother at her summer trailer. The trailer park was on a lake and there […]


Introducing Tropiculture

Tropiculture offers high-fashion swimsuits at an I’ll-take-two price. With cutting edge silhouettes, thoughtful embellishments and rich colors, the line is steeped in jet setter sophistication. Designs inspired by a passion for travel exude a sense of luxury coveted by the most discerning clientele. The fashion-forward and streamlined silhouettes are guaranteed to always be on trend—from […]


Introducing the GabiFresh Nala Midkini

We have tapped fashion blogger and designer Gabi Gregg once again for a fun and yes, sexy design for the sophomore edition of our private label Swim Sexy collection. The new GabiFresh Nala Underwire Midkini is part of the larger Swim Sexy collection and features a vibrant tribal print, cutouts and hidden underwire on a […]