Swim Stories

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Mary’s Place by the Sea

In honor of Breast Cancer Awareness Month, we pledged 5% of proceeds from all orders in October to Mary’s Place by the Sea, a charitable home on the Jersey Shore for women struggling with cancer. In describing Mary’s Place’s mission, co-founders Michelle Gannon and Maria McKeon told us that they just want their guests to […]


Introducing GabiFresh for Swim Sexy

We are once again tapping into GabiFresh’s signature fun, funky and fresh sense of style to bring you ‘GabiFresh for SwimSexy,’ a three-year licensing deal with Gabi designing for our coveted Swim Sexy line. The new line debuts January 2015 – don’t miss it! Read our full press release about the upcoming launch of the […]


Phil Cantwell

Meet… Phil Cantwell, Operations Associate What’s your favorite body of water and why? Just about anywhere along the Jersey Shore because it’s where I feel most at ease. What’s your most memorable swim story? Just last year, my oldest brother took on a year-long training program for his job in Hawaii. Naturally, I took full […]


Karen Olson

Meet… Karen Olson, Senior Web Developer What’s your favorite body of water and why? The swimming pool in my building because I’m afraid of “real” water! What’s your most memorable swim story? When I was little, we used to go visit my grandmother at her summer trailer. The trailer park was on a lake and there […]


Introducing Tropiculture

Tropiculture offers high-fashion swimsuits at an I’ll-take-two price. With cutting edge silhouettes, thoughtful embellishments and rich colors, the line is steeped in jet setter sophistication. Designs inspired by a passion for travel exude a sense of luxury coveted by the most discerning clientele. The fashion-forward and streamlined silhouettes are guaranteed to always be on trend—from […]


Introducing the GabiFresh Nala Midkini

We have tapped fashion blogger and designer Gabi Gregg once again for a fun and yes, sexy design for the sophomore edition of our private label Swim Sexy collection. The new GabiFresh Nala Underwire Midkini is part of the larger Swim Sexy collection and features a vibrant tribal print, cutouts and hidden underwire on a […]


Introducing Marilyn Monroe

Inspired by Marilyn Monroe’s iconic style, this glamorous swim line was created to make every woman feel like a bombshell! Designed by incorporating old Hollywood glamour into today’s coolest trends—these flattering swim dresses to retro bikinis, will provide you with everything you need to start your summer with a bang. Shop Now!


Reintroducing Swim Sexy

Our incredible new Swim Sexy collection is finally here and just in time for summer. We know that you’ll love these fresh styles, featuring some of summer’s hottest swimwear trends like high waist bikinis, playful tankinis, midkinis and more! With trendy detailing like flirty cut-outs, feminine florals, removable straps, convertible bikini tops and sexy sides, […]


Introducing MICHAEL Michael Kors

Based on the idea of essential luxury-quality craftsmanship, exquisite tailoring and attention to detail, MICHAEL Michael Kors is pragmatic yet indulgent—a balance of iconic American style and rich sportswear. The juxtaposition of sporty and sexy, matched with a signature aesthetic, imbue the collection with the type of global perspective that makes it at home anywhere […]