Introducing Marilyn Monroe

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Inspired by Marilyn Monroe’s iconic style, this glamorous swim line was created to make every woman feel like a bombshell!

Designed by incorporating old Hollywood glamour into today’s coolest trends—these flattering swim dresses to retro bikinis, will provide you with everything you need to start your summer with a bang.

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Reintroducing Swim Sexy

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Our incredible new Swim Sexy collection is finally here and just in time for summer. We know that you’ll love these fresh styles, featuring some of summer’s hottest swimwear trends like high waist bikinis, playful tankinis, midkinis and more!

With trendy detailing like flirty cut-outs, feminine florals, removable straps, convertible bikini tops and sexy sides, you’ll be turning heads when you hit the beach in Swim Sexy. This summer, it’s all about having fun, looking amazing, and feeling great in your own skin.

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Read our full press release about the launch of the GabiFresh Nala Underwire Midkini that headlines the Swim Sexy 2014 collection below:

swimsuitsforall has tapped fashion blogger and designer Gabi Gregg once again for a fun and yes, sexy design for the sophomore edition of their private label Swim Sexy collection. The new GabiFresh Nala Underwire Midkini is part of the larger Swim Sexy collection and features a vibrant tribal print, cutouts and hidden underwire on a very fashion forward and flattering midkini top and high waisted bottom.

Swim Sexy is about having fun—at the beach, pool, or wherever the water takes you. It’s bold, flirty and, above all, sexy. The rest of the collection features high impact colors and must have prints—from florals to cheeky pineapples, and retro styles sure to channel that 1950’s bombshell spirit.

swimsuitsforall President and CEO Moshe Laniado says of the new collection, “We wanted to create something we felt was missing in the market. Last year’s launch of Swim Sexy and the first GabiFresh x swimsuitsforall collection just made sense. There are so many ladies who love they way they look in a bathing suit and want to show a little personality and perhaps a little skin. This year we’ve expanded the Swim Sexy collection and worked with Gabi again for one special piece.”

Laniado adds, “We wanted to provide a fresh collection inspired by a woman who is stylish, confident and fun. Gabi is very much that and a pretty great designer to boot.”

Swim Sexy swimwear is currently available at swimsuitsforall with new pieces being added weekly. The GabiFresh Nala Underwire Midkini will begin shipping April 16, 2014. The entire collection is available in sizes 10-24 and prices range from $58-$78.

Introducing MICHAEL Michael Kors

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Based on the idea of essential luxury-quality craftsmanship, exquisite tailoring and attention to detail, MICHAEL Michael Kors is pragmatic yet indulgent—a balance of iconic American style and rich sportswear.

The juxtaposition of sporty and sexy, matched with a signature aesthetic, imbue the collection with the type of global perspective that makes it at home anywhere in the world, reflecting the jet set lifestyle.

Read our full press release about the launch of the Michael Kors collection below:

swimsuitsforall, an online retailer for women’s swimwear, is currently featuring designer MICHAEL Michael Kors swimwear. These fabulous new entries from the iconic Michael Kors brand include flattering and fashionable swimdresses and tankinis for women in sizes 8 and up.
Since February 2014, The Designer Boutique at swimsuitsforall has been providing curvy women with designer swimwear options from recognized brands such as Jessica Simpson, Kenneth Cole Reaction, Badgley Mischka, Anne Cole as well as exclusive designs in plus sizes by designer Carmen Marc Valvo.

The MICHAEL Michael Kors swimwear collection at swimsuitsforall features women’s swimwear that is truly chic, bold and original. Fashion-forward tankinis and swimdresses strike just the right balance between classy and sexy, sporting trendy yet elegant python and cheetah prints as well playful one-shoulder silhouettes.

Currently, the Designer Boutique features eight distinct designer collections and will soon be featuring the highly coveted Marilyn Monroe and Robyn Lawley swimwear collections as well as swimsuitsforall’s own private Tropiculture label.

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Introducing Jessica Simpson

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Inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon, this swimwear collection reflects all that is modern americana: it is iconic, trend-right, accessible, comfortable, and affordable. The styling is feminine and classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintages at time, but always of-the-moment.

“I am every girl; I want my style to be accessible and fun. I want women and girls to feel comfortable and confident wearing my products” says Jessica Simpson.

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Read our full press release about the launch of the Jessica Simpson collection below:

swimsuitsforall, a leading online retailer for women’s swimwear, is currently featuring brand new plus size swimwear inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon. Their collection of Jessica Simpson swimwear includes trendy, yet classic, silhouettes that can be worn through this year’s cruise season and into summer.

With bright, feminine prints and stylish, yet subtle, detailing like fringe and ruffles, the collection features tankinis and bikinis that are sure to become favorites. Other standouts in the Jessica Simpson collection include flattering swimdresses and plus size bikinis, including fashionable, printed high-waisted bottoms paired with flirty bandeau/halter bikini tops.

Recently, swimsuitsforall debuted their brand new Designer Boutique swimwear collection, featuring collections by well-known designer brands such as MICHAEL Michael Kors, Anne Cole, Becca ETC, Kenneth Cole Reaction, La Blanca, Carmen Marc Valvo, Badgley Mischka and Jessica Simpson.

The retailer, which has developed a strong reputation of providing trendy and fashionable swimwear, is very excited to partner with the Jessica Simpson brand which shares their vision of helping women feel sexy, attractive and beautiful in their own skin.

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Cathy White

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Meet… Cathy White, Inventory Planner

What’s your most memorable swim story?
Twenty-five years ago, my family started going down to the shore to go crabbing. We’re still carrying on that tradition. It’s so cool hanging out on the pontoon in Barnegat Bay with my brothers and nephews.

What’s in your beach tote?
No-AD SPF 50 sunscreen, NIVEA lip balm and binoculars for dolphin watching.

Describe your swim style in three words:
One-piece, supportive yet sassy.

What’s your superhero skill?
I have seven brothers and sisters so I’m a pro at hostage negotiation and conflict resolution.

What’s your favorite part about working for s4a?
I love the excitement and energy of the team as we prepare for a great new swim season.

Samantha Marks

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Meet… Samantha Marks, Director of Customer Service

What’s your favorite body of water and why?
The ocean because there is nothing more calming and tranquil while at the same time, exciting and exhilarating.

What’s your most memorable swim story?
I was meeting a girlfriend that I have not seen in about 10 years at a local beach a few summers ago. We met at the boardwalk in our cover-ups and proceeded to go on the beach. We were both setting up our chairs and umbrellas when we both took off our cover-ups and turned towards each other. At that moment, we were both hysterical because we had the exact same swimsuits on! The looks that we got from everyone that day were priceless.

Before you worked at s4a what did you do?
I worked in customer service leadership positions for Fortune 500 companies.

Describe what you do at s4a in one sentence:
I have the best job in the company because I get to work with our customers and ensure they have an amazing experience with us.

What’s your favorite thing about working for s4a?
The autonomy that I have to do whatever it takes to ensure our customers are satisfied.

What’s in your beach tote?
A cover-up, lotion, water and a book.

Describe your swim style in three words:
Savvy, sexy and fun.

What’s your superhero skill?
I believe that I have the ability to connect and relate to people that I have never met.

Introducing Anne Cole

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Are you active and ageless? Anne Cole Swimwear is for you. The collection offers elegant swimwear that reflect true confidence and flatters your shape.The line is comfortable but with a young attitude and the fabrications and color combinations are sure to make you feel bold and vibrant. Find your proper swimsuit today!

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Introducing Carmen Marc Valvo

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Did you know?

Our Designer Boutique debuts the first and fully exclusive curvy collection of swimwear from Designer Carmen Marc Valvo. Regarding creating this exclusive collection, Mr. Valvo states, working with swimsuitsforall “was a wonderful partnership because the company has such a great understanding of their customers,” he goes on to say, “it was just a great fit because I’ve always been a firm believer that beauty comes in all shapes and sizes. Therefore, I was really excited to provide ALL of my customers with the opportunity to feel beautiful in one of my creations.”

Carmen Marc Valvo swimwear is instilled with all the glamour and luxury the designer has become known for with his elegant evening wear.

His lifestyle take on swimwear is as comfortable poolside as it is at a cocktail party.

As the extension of the designer’s brand, these sexy one piece swimsuits, beautiful bikinis and tankinis with coordinating tunics, pares and beach dresses are sure to heat things up.

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Introducing The Designer Boutique

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swimsuitsforall continues to deliver fashion forward swimwear to curvy women worldwide with a new online boutique. The Designer Boutique will have it’s own portal via the swimsuitsforall homepage and will include a carefully curated assortment from highly coveted swimwear designers.

Our Designer Boutique carries hot-off-the-runway swimwear from some of fashion’s most exclusive labels: MICHAEL Michael Kors, Badgley Mischka, Carmen Marc Valvo, Kenneth Cole and Jessica Simpson, to name a few. There’s something to fit every taste. We carry swimsuits with retro details like halter necks and ruching; sexy features like plunging V-necks and high-cut legs; and chic silhouettes that both flatter and flaunt. And, like everything at swimsuitsforall, Designer Boutique swimwear comes with our Design Fit Guarantee: outstanding customer service and hassle-free returns and exchanges. Shop Now!

Read our full press release about the launch of The Designer Boutique below:

swimsuitsforall continues to deliver fashion forward swimwear to curvy women worldwide with a new online boutique. The Designer Boutique will have its own portal via the swimsuitsforall homepage and will include a carefully curated assortment from highly coveted swimwear designers.

The Designer Boutique will debut the first and fully exclusive plus size collection from Designer Carmen Marc Valvo. Regarding this exclusive collection, Mr. Valvo states, working with swimsuitsforall “was a wonderful partnership because the company has such a great understanding of their customers,” he goes on to say, “it was just a great fit because I’ve always been a firm believer that beauty comes in all shapes in sizes. Therefore, I was really excited to provide all of my customers with the opportunity to feel beautiful in one of my creations.”

Other featured designers within the Designer Boutique include Robyn Lawley, Kenneth Cole Reaction, Becca Etc, Anne Cole, La Blanca, Tropiculture – a new exclusive designer proprietary brand created by swimsuitsforall and styles from both Jessica Simpson and MICHAEL Michael Kors designed exclusively for swimsuitsforall.com.

The 80+ pieces in the Designer Boutique will consist of contemporary swimwear and will appeal to both the truly fashion forward and classic woman. Designs go from flirty and feminine to chic and sophisticated including vibrant solids, geometric prints, bikinis, maillots and much more. As with all swimwear at swimsuitsforall.com, fit, function and quality are just as important as the design, and the Designer Boutique is no exception – all suits are constructed with these fundamentals in mind. Moshe Laniado, President of swimsuitsforall adds, “We realize there is a real lack of designer swimwear out there for curvy women and we made it our mission to change that forever.”